“Operation: Adoption” was an internal software implementation initiative at The Breakaway Group for the project mangagement software application, Clarizen. It involved creating a logo that would be included in emails and printed memorandums distributed within the company by project champions throughout the transition.
Final polished logo
The logo concepts originally contained a combination of graphic elements both from the Clarizen software logo as well as the Breakaway Group company logo.
Ultimately, I decided to keep the two logos separate and take a direction that would present the existing Clarizen wordmark logo augmented to appear as a kind of “badge” to maintain an academic motif.