Process

Initial concepts - Client insisted on using the “GNP” initials as a monogram for recognizability

Various racingn, motorcycle, and tattoo motifs explored

Follow-up meeting with client added a “Kraken Mascot” specification. Client suggested using tentacles to hold playing cards. Inspiration heavily drawn from Kraken Black Spiced Rum brand.

Began exploring how to form the letters “GNP” with the tentacles.

Further letterform experiments

Attempts at adding dimension to tentacles by weaving them through each other

Decision made to retain simple two dimension style and use symetry in the letterforming

Experiments with encoding the  GNP” monogram symetrically in the tentacles.

Menacing eyes added for dramatic effect. Client approved concept and work proceeded with vectorization.

Illustration

Initial illustration experiments with contextual contrast

Redundancy of “GNP” monogram

Decision made to emulate a coin or medallion, since a silver coin is awarded to winners of the poker league.

Final

Final font chosen: Regina Black by Charles&Thorn

Flag printed for decoration at the league poker table

Poker chip image for use on social media

Clothing mockup for league members

League Website